Friday 9 November 2012

Assured Capital Holdings Announces Formation Of Coracall

Commenting on this latest venture, Phil Lightfoot, Chief Executive Officer and Founder of Assured Capital Holdings said, “As a business we are constantly exploring ways and means to see how we can offer end to end solutions to our customers. The evolution of Coracall is a logical extension to the lead generation and market research services that we have been providing with great success under the brand name ‘Phruit’ since 2005. With global delivery planned from not only our home base in the UK, Coracall will have a point of presence in South Africa, India and the Philippines which are all key outsourcing and off shoring destinations.”

When asked about synergies between the call centre business and other Group interests, Mr Lightfoot commented, “Coracall will add another dimension to what we currently offer our customers. By adding delivery from global locations, and the emphasis on contact centre services, our customers can now leverage our cost, expertise, technology and talent advantages to create real and tangible value.”

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